Concept

Discovery

Insight

Mind Map

Ethno.

User Research

Qual.

Surveys

Feedback

User
Stories

Goals

Personas

Requirements

Use Cases

Scenarios

Journey Map

Content
Strategy

Site Map

Storyboard

IxD

Test

Iterate

Validate

Quant.

Graphic Design

Typography

Mockups

Beta

Marketing

Analytics

Evaluation

Launch

Documentation

Navigation

Information
Architecture

Wireframe

Sketch

Prototype